Led internal and external teams in the redesigning and redeveloping of New York City Economic Development Corporation's 3000+ page website. This included conducting stakeholder interviews and creating a 50 page discovery brief, content inventory, user scenarios, functional requirements, an extensive site map, over 50 wireframes and designed templates, form taskflow documentation, back-end maintenance and disaster recovery plans, training sessions, user guides, and a marketing communication launch plan. Post redesign, led internal team responsible for all ongoing content, design, front- and back-end maintenance, as well as the continual addition of new enhancements and features.
The website has received numerous awards, including an Official Honoree in the 17th Annual Webby Awards.
Role: Digital Design Director