Led team to develop mobile-responsive email templates and establish best-practice processes for company-wide email marketing and outreach. Led team in creating the initial business case and content strategy to launch New York City Economic Development Corporation's first social media blog channel on Tumblr. Worked closely with our strategy team to design and enable the launches of our six subsequent social media channels, including branded campaigns on Facebook. Served on the Mayor's Office of New York City's first-ever Social Media Advisory and Research Taskforce to create policy and best-practice guidelines for City agencies.
Role: Interactive Director